As someone who has been following Apple for decades, I’m used to watching the company get unreasonably critiqued for flimsy reasons. It’s nothing new, and I’ve seen it happen time and time again over the years. But the backlash stemming from a recent iPad Pro commercial is like nothing I’ve ever seen. If anything, it confirms that a good number of tech pundits and observers would have made great background characters in the classic Mike Judge film Idiocracy.
And to make matters worse, if not downright nonsensical, Apple ended up apologizing. For a commercial.
Below is a recap of what transpired over the past few days.
