Home Uncategorized Frozen Empire Proves The Franchise Has Limited Box Office Potential

Frozen Empire Proves The Franchise Has Limited Box Office Potential

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The same can’t be said for a movie with a $100 million budget, but that’s what the latest sequel in the franchise is saddled with. Director Gil Kenan went bigger on “Frozen Empire,” but that hasn’t resulted in a better turnout at the box office. Sony is now in a situation where they are almost certainly going to lose money on the film in its theatrical run, relying on post-theatrical revenue to make up the difference. Granted, it’s not nearly as financially dire as director Paul Feig’s “Ghostbusters” in 2016, as that film had a whopping $144 million budget that straight-up doomed it commercially. Had the budget been smaller, we might be looking at a totally different version of this franchise right now.

At the very least, Sony learned its lesson and kept the budget much lower for “Afterlife.” The studio knows they can’t budget these like Marvel movies anymore. But it’s been clear for a very long time that the studio has wanted to turn this into a bigger universe with multiple movies. Let us never forget that the Russo Brothers, of “Avengers: Endgame” fame, were going to direct a “Ghostbusters” movie starring Channing Tatum at one point. That was before the 2016 movie bombed, but the brass at the studio saw a larger universe at a time when Hollywood was obsessing over expansive franchises like never before. Unfortunately, it’s become crystal clear that this franchise can only support so much.

This is a franchise with a very loyal fanbase, as evidenced by the shockingly consistent box office numbers, with every movie after the original making a little north of $200 million. That’s a gift. But new fans aren’t suddenly flocking to these characters in larger numbers, nor are international audiences. So Sony has to be content to take what audiences are willing to give. It’s as simple as that. Or at least it should be.



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